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PR Manager Elettronica di Consumo

Michael Page
Contratto a tempo indeterminato
    Luxury music lifestyle brand, the Company launched the world's first fashion headphones that ignited a new industry nearly a decade ago. Designed in Milano, the verve is to amplify an authentic music lifestyle via timeless products forged by unparalleled quality, fashion-forward design and an unequivocal passion for music and materials. Led by Chief Visionary Officer and professional musician, the Company blends Italian design and precise Japanese engineering; products have won 40+ editors' choice awards and have become essential gear for the world's top professional DJs. Precisely plan and implement projects to increase brand awareness and products' visibility following the global communication guidelines; Manage relationship with Technology, Business, Fashion and Design journalists and maintain a strategic partnership with them; Amplify reach and build new relationship with Media and journalists throughout the EU; Manage and develop relationships with professional athletes, music stars, DJs and influencers in both the digital and real-world space; Collaborate closely with business teams to extend PR activities and make the most of our resources; Collaborate with the content team to develop successful messaging and content to communicate brand, products and activities; Manage US-based external PR agency to maximize exposure for the brand and the products on that market; Analyze media coverage, share of voice, constantly monitor ROI and reporting to the management; Collect and monitoring info/PR hits on major competitors. The succesfull candidate will have these requirements and skills:Native English Speaker OR equivalent (C1+ level); Strong & proven PR Experience; EU Media Landscape Knowledge; Proven Marketing & Press writing experience; Planning and executing product launch press & PR strategies; Proofreading complex and technical materials; Strong organizational skills; Microsoft Excel and Powerpoint/Keynote knowledge and experience; Audio+consumer electronics experience; Journalism/writing background; EU Media contacts (Technology and/or Fashion preferred) are a big plus; Digital marketing experience (certifications like Google AdWords, Facebook Blueprint are a plus); PR and Digital reporting tools knowledge (e.g. Google Analytics); Consumer Electronics and Technology knowledge; Project management experience; Team / external suppliers management experience; German/French/Italian/Spanish is a plus.
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