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Chief Digital Officer - Healthcare

Michael Page
Contratto a tempo indeterminato
    Our client is a Multinational Healthcare Company. - Overall management of the digital channel strategy and budget; - Identify, plan and execute the best marketing media plan, with a special focus on performance activities (DEM, retargeting, search and biddable,...); - Be responsible for KPIs (traffic, lead generation, acquisition, conversion,...) and business results (turnover, margin, market shares, …) related to the digital channel - Re-engineer and exploit the digital properties opportunities (company website) and explore new project to develop; - Ensure a smart SEO strategy to drive the digital properties growth in the medium term; - Influence and coach the team to establish a cross functional digital culture; - Report to Managing Director for results and business progress. EXPERIENCE AND SKILLS REQUIREMENTS: - Several years of experience (5/7) within the digital advertising environment (Media Agencies, SSP / DSP, Ad Network,..), with a special focus on performance planning; - Strong expertise within the digital product development (UX/UI and analytics) - Good understanding of e-commerce and online acquisition; - Strong experience strategy and budget management; - Perfect knowledge of the most innovative digital marketing tools; - Overall understanding of the web environment and of the adverting metrics; - Deep analytics skills; - Deep knowledge of performance optimization (CPC, CPA, CPL, CPV); - Basic knowledge of the database features; - Fluent in english; - An experience within the medical / healthcare market will be consider as a plus; - Strong presentation and communication skills; - Office and / or Mac knowledge (Excel, Powerpoint, Keynotes).
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