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Marketing Specialist



 
Fonte:
HRWebTalentManager
Pubblicazione:
25-mar-2020
Città:
L'AQUILA
Azienda:
Mediamatch
Visualizzazioni:
0
Descrizione:
    Responsibilities · Assist, build and execute innovative and effective multi-channel digital marketing programs that support the business objectives and key marketing priorities · Deploy digital campaign assets using Marketing Automation tools (e.g. Emails and Landing Pages) ensuring that we are maintaining the highest standards and consistency for our customer communications · Measure, report and analyze the performance of digital marketing campaigns across channels, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle · Manage and establish email and digital marketing best practices to determine new opportunities that will improve customer experience · Oversee paid media campaigns, gathering insights on channel performance and optimizing spend to achieve business results · Drive and make recommendations regarding how to most effectively engage customers within digital channels (e.g. cadence, frequency, etc.) · Contribute and influence the innovation roadmap for digital channel technologies, functionality, and platforms that deliver against the overall business objectives and strategies · Use data and testing to optimize and improve email content and targeting for all communications · Establish and maintain scalable processes that ensure best practices in campaign and lead management Maggiori dettagli nella sezione riservata agli utenti Premium.
 


 
 
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